I created Alex de Rouvray Design in 2011. After several years working as an industrial designer in various firms (BETC Design in Paris, RPG in New York), I had a strong desire to create products that wouldn't end up in the trash after a few years (which is unfortunately the case with much of our industrial production). For this I needed to focus on universal needs, beautiful materials and timeless shapes. Furniture design helped me achieve this: everyone needs furniture, and it is sufficiently low-tech and simple to be designed and engineered by a single person (as opposed to a team of designers, which is a very costly process). My influences in furniture design are from the 30s or 50s: Bauhaus, Dieter Rams ("less is more"), Jean-Michel Frank and his theory of "Luxe Pauvre" (the idea of austere shapes combined with etravagant materials), Pierre Chareau, Jean Prouvé, Charlotte Perriand, Charles & Ray Eames. Clean shapes, minimal use of material (to keep the weight and the price down), beautiful finishes. Hand made by skilled artisans in the European Union.
The first line of furniture I created in 2011 was the Severin Line. In 2014 I realeased my second line the Vaneau Line.