CEDIT – Ceramiche d’Italia, six collections mark the beginning of a new story
Florim relaunches the CEDIT brand, a high-end product that creates original and expressive dialogues with the art and contemporary design worlds.
The historic brand has been a unique benchmark in its kind, proposing decorative and chromatic solutions, completely new in the interior design field, developed thanks to the long and fruitful collaboration with some of the leading artists, architects and designers of that time. Prominent characters such as Marco Zanuso, Ettore Sottsass, Alessandro Mendini, Sergio Asti, Emilio Scanavino, Mimmo Rotella and Gino Marotta signed the historical collections - architects with high-level creative standards – paired with singular ceramic accessories designed by masters such as Achille and Pier Giacomo Castiglioni, the Dam Group and, again, Ettore Sottsass.
For more than fifty years, CEDIT has been synonymous of material testing and design research in the ceramic tile industry. CEDIT – Ceramiche d’Italia - returns as the key manufacturer of the ‘Made in Italy’ with a new expressive season: the result of the collaboration with some of the most prestigious names in the contemporary italian creative fields.
A product with extremely high material characteristics and functional performances, a balanced synthesis between artisanal qualities and technological innovation.
Two exclusive events will present six exclusive expressive compositions designed by six Authors, taking place simultaneously during the 2016 edition of the Salone Internazionale del Mobile, at the locations, still in phase of mutation, of the space CEDIT at Foro Buonaparte 14.
The compositions travel between fabrics, symbols, erosions, materials and memories reinterpreted through the lenses and the creativity of the selected artists and designers – Italian products symbol of the Italian excellence told to the world, and belonging to different generations. A hidden universe emerges from personal readings and interpretations, renewing the idea of architectural space, reinventing the sense of place, time, and living.
Free of size constrictions, the new expressive compositions offer porcelain slabs in various sizes inspired both by a sophisticated interpretation of the material and by specific kinds of pictorial expressions. Each composition is designed with in mind the objective of using the material for interiors as well as for external architectural facades, thanks to a wide variety of solutions that unable to understand the spaces with a define personality. Idealized synthesizing the best of the expression of the taste and creativity, those compositions testify the high-level evolution of the best tradition of the italian ceramic making.
On Tuesday April 12th and Thursday April 14th the CEDIT Space will host the "6 DIORAMI", a relaunch -preview of the first six CEDIT compositions signed by Barbara Brondi & Marco Rainò | BRH+, Marco Casamonti | Archea Associati, Giorgio Griffa, Franco Guerzoni, Matteo Nunziati, Giorgia Zanellato & Daniele Bortotto | Studio Zanellato Bortotto.