External Reference is an award-winning architecture firm, based in Barcelona, founded and directed by Carmelo Zappulla. With an extensive experience in retail, interior and exhibition design, the studio creates experiential spaces breaking the boundaries between architecture, art, and digital tools. The studio has built, over the years, an great network of collaboration with international professionals, which allows it to promote the integration of craftsmanship and advanced digital technologies, bringing engagement, interaction and emotions in innovative works built throughout the world.
Among the numerous projects carried out by External Reference, we can highlight retails, interior and exhibition spaces, architecture and hospitality works in Dubai, UK, South Korea, Thailand, Spain, Italy with upcoming projects in Russia, Saudi Arabia, Armenia and Barcelona.
