When a company finds its catalog is filled with products recognized as timeless classics by the upscale furnishings world, it’s time to stop and take a closer look at the commitment and determination with which the reliable and close-knit family management team, at the helm for more than 50 years, has maintained a corporate approach geared more toward reform than revolution – never inclined to excess – and holding a steady course, well thought-out and long-lasting.
Flexform is an Italian industrial enterprise with a solid culture of expertise in the production of sofas and other furnishings valued for their high artisan value. It instinctively leans into the culture of design collaboration, evident in its history of outstanding partnerships with top designers and creative talents. It is also robustly supported by a widespread and efficient international sales and distribution structure, and consistent, wise investments in advertising, research and innovation.
Its brand identity and success are built on a series of shared values that lie at the very core of the corporate mission. Made in Italy, Timeless Elegance, Comfort, Quality, Design Consistency, Modernity, Beauty, Durability. This is the strategic model that has led Flexform to global recognition as one of the great historic Made in Italy brands of quality furniture.