A story of three generations
The whole story starts with Marcel, the grandfather who established a company named “Polycryl” in 1961, producing handmade plexiglass and simple daily objects. His son, Shimon, who developed the commercial relations with Europe and created a group of talented artisans, working in a well equipped atelier. Finally, we arrive to Hagit, the grandaughter. Born in 1978, when she was a child, she used to help the old Marcel fiddling around, grew up to become a designer and decided to push all these different experiences and knowledge into a complete design-based entrepreneurial adventure.
Born in Tel Aviv in 1978, living and working in Milan and Rome, Italy.
Pincovici graduated from the department of Industrial design at Bezalel Academy of Art and Design in Jerusalem in 2005, and won a scholarship for upstanding achievements for her designs from the America-Israel Cultural Foundation.
After graduating with a bachelor’s degree, Pincovici served as the design department’s director at the international lighting and furniture atelier “Aqua Creations LTD.” in Tel-Aviv, Israel for two years.
Since her graduation in excellence from the Design Management and Cultural Experience program at Domus Academy, she has been teaching at the Naba Design Academy in Milan. Her own work was also exhibited in the group exhibition at the Triennale during the “Salone del Mobile” in 2009.
In the last few years, she has been collaborating with major Italian companies such as "Colè" and "Miniforms" and her work is being featured in acclaimed industry-related publications such as "Interni", "Interior Design NY", The Wall Street Journal", “Domus”, "Frame", "ElleDecor", “Abitare”, “Forbes” and more.
In 2014 Pincovici has launched her first collection of unique furniture pieces called Metaphysics, and since has been exhibiting at the International Contemporary Furniture Fair in NYC, in May 2014 and 2015.
Craftsmanship+Technology = A furniture collection
Eclipse and Metaphysics
Contemporary with the classic, rich colors, slim profiles, bold statements, allowing the functionality and the design to become one: furniture collections nourished with traditional craftsmanship and contemporary technology.
The construction in the collections is as appealing as the design itself. In fact, the two are interlaced as one.
In the collections, explained as the question in terms of the object’s existence, the structure is being taken apart and becomes an integral part of the design.
Each piece is hand made in a family-owned artisan studio, based in the heart of the furniture district of Brianza, near Milan, Italy. Original designed by Pincovici, each piece is hand crafted individually per order.