IDEA di marcello gennari

Born for the design, IDEA has been operating for over 30 years for the industry, with the aim of establishing with it a constructive collaboration over time. This continuity allows using a natural approach to our specific interlocutor, to design his "ideal product". In fact, the concept of "exclusivity" so impressed with the product, it can only come from a close and lively collaboration. Design is venturing down a path full of inspiration, where the continuous development of ideas, must lead to an unexpected creative result. A product is, on the contrary, a material testimony. It must support compatibility with producing cycles, adhere to the quality / price ratio, being able to speak of his time as leader. In this process, we are led by the clarity of lines, to which we arrive by a synthesis between formal rigor and practicality.