Mr.Yao founds JIWU INNOVATIVE DESIGN CONSULTING Co.,Ltd. with his team of experts in Shanghai, 2013 . Depending on years of professional experiences and profound cultural foundation, Mr.Yao established his own aesthetical understanding of design: "space" exsits in the "void". Crossing through the void would build up direct and indirect connections between human and the space. Not only that, human would also have intimate relationships with architecture and furniture. Through personal understanding of traditional Chinese aesthetics and culture, Mr.Yao finally formed his unique design philosophy regarding to architecture, commercial space, and product design. Therefore, JW Design Milano S.R.L was founded in 2018, where the JIWD CASA was born. JWID team count on thousands of years' Chinese traditional culture not only stay in the past, but also have faith on promoting to the world by the modern design language.