In 1999 LAURAMERONI Design Collection was just a project, a difficult undertaking, a risky and at the same time an irresistible call, where the main guidelines had already been clearly defined: care of details, high quality (choosing solid wood together with exotic and prestigious wood essences as raw materials) and personalization, overcoming the bonds usually required by mass-production.
In April 2000, the trademark became a reality and was presented in worldwide preview on the occasion of the International Furniture Fair in Milan. The projects of this new trademark very soon distinguished themselves thanks to their uniqueness and originality. During years wood, glass and metal have been merged by the creativity, which besides permits to turn the most linear and simple shapes into works of artistic skilful craftsmanship.
Nowadays LAURAMERONI Design Collection represents an innovative reality, which has successfully outlined its own physiognomy within the crowded world of design. It is a brand that proposes tailor-made solutions for customers who look for elegant furnishings with strong character.
Rigorous volumes, perfect proportions, special dimensions as well as the surface treatments characterize LAURAMERONI Design Collection products. The result of this is a combination of Art, Design and Architecture, which are well represented by the collections “Intarsia”, “Maxima”, “Sculture”, “Orchestra”, “Sottsass Collection”, ”Alto Piano”,“Stars” and the ones regarding doors and boiserie, “Decor” ,“Graffiti” and the last launched “Bamboo”.
An evolution that begins with the small item and leads to the realization of whole projects, where each element shows up the other one.
In coincidence with the 47th Salone del Mobile LAURAMERONI Design Collection inaugurated its Permanent Space in the city center: a second home, an elegant apartment where this international brand sets up atmosphers of interiors that can give the appropriate emphasis to its products and declare its corporate philosophy.