Founded in October 1996 by Susan Lee, Idearich is an integrated graphic and visual design firm in Taiwan. Idearich provides total image and visual solutions to our customers and has amassed a broad base of experience with a wide range of products over its 15 year history. LiiU is the new brand created by Susan Lee, and is the Chinese word for “gift”. LiiU's major business focus is the design and marketing of gifts, and all of the LiiU products are designed to be used as gifts. LiiU’s vision is to make the best gifts in the world, and our mission is to bring art into everyday life.