PaniJurek was founded by Magda Jurek, artist and designer. She graduated in painting at the Academy of Fine Arts in Warsaw and brings a conceptual approach to her work with the aim of creating products that are not obvious and not standard. She designs products which can be changed and rearranged together with spaces and which also awaken your own creativity. For example, a lighting fixture turns into a vase, a tablecloth into a playhouse. She credits her design approach in part to growing up in Polish prefabricated apartment blocks during the nineteen eighties. Within limited spaces, products needed to be compact and also multi-functional. She is also advocate sustainability. With items that can be used in multiple ways, you can limit your purchasing needs. PaniJurek is also co-founder of the Association "Based in Warsaw" which was set up to achieve social design as well as design for public areas.