The study in Brno, Brighton and Vienna enabled Samuel Netocny to cover the full breadth of architecture. Brno University focuses on the technical side of the construction. The Brighton School opens conceptual thinking and the Academy of Fine Arts in Vienna strives to put architecture into a wider political, economic and social context. Along with the study, together with friend and colleague Vojtěch Jemelko, they formulated the program manifesto of localization and under the KKKD mark (Concept of Cultural Heritage Landscape) explore the folk architecture. They prefer a pragmatic-romantic view and focus on finding functional principles of architecture without architects.
He is convinced that the aesthetic quality of these buildings arises from a targeted selection of constructional details, a sensitive location of the building with respect to natural conditions and the use of knowledge built after generation. Besides, they complement the landscape with small sacred objects. Samuel Netočný approaches the client individually and humblely. They try to create a high-quality architecture that does not match its surroundings, but logically complements it. They are trying to be normal in the broadest sense.