Sandro Lopez believes that contrary to conventional belief, the design process precedes briefing and follows the final visualization stage.
The ideological, technical, economical and political context, inscribe inherent qualities which in turn define the nature of the product.
To faithfully preserve the purity of a vision, the responsibility of the designer needs to encompass the entirety of the journey.
From inception to production,
From communication to distribution,
Process makes the difference.