Swart proposes its first selection of rigorously Italian products, all of them born from the job of designers who run the whole production chain: from idea to design, from creation to advertising. The e-shop is founded in March by four under 30 Italian young.
The starting point was the awareness of the ever-growing vivacity around the self-production design phenomenon and the evident need for business channels. The passion of the young founders of Swart is in the expressive power of row materials, the charm for intelligent and original riuse of waste objects as part of new products, the attribution of richness and importance to the ideational process, the one which makes the idea unique and original.
Together with the designers, the aim is to vouch for products which distinguish themselves by quality meant as manual ability and hand-crafted attention, joined to a rigorous and creative planning approach. The will to enhance the value and the influence of this new rising Made in Italy has found its natural answer on the web: combining e-commerce handiness with the possibility of oversea distribution.
Within the categories house, person and children, you can find furniture and lighting products, accessories, jewellery, cloths and toys. The selection includes 100 design products known in the Italian scenery of self-production, but also of young growing realities which offer innovative objects never marketed before on the web.