Established in 1992, Tubes is a truly one-of-a-kind case history in the radiator and heated towel rail industry, owing to the major focus on styling and formal innovation which has distinguished it since its market début, marking it out as a strongly innovative and dynamic concern in terms of product approach.
Tubes company headquarters are situated in Resana, in the province of Treviso, and all production takes place in-house. Made in Italy is one of the key values of the corporate philosophy, along with innovation, experimenting in shapes and technology, fine craftsmanship and superior quality.
The first step is the Basics collection created in 1994 which is still part of the brand catalogue today. As early as the initial models, it is possible to notice the constant focus on the formal aspect and the painstaking care for details, such as the invisible welds on the tubes. Another aspect worth mentioning is the attention placed on water consumption levels and heating efficiency, from the onset.
1996 saw the launch of the Extras collection, which is also still in production today, where styling is an increasing focus, giving the radiator body the personality of an interior design item.
The genuine cornerstone in Tubes history is nevertheless the creation of the Elements collection in 2004 which, under the artistic direction of Ludovica+Roberto Palomba, presents an actual revolution in the radiator industry. In this collection the brand expresses a new concept of the radiator, turning it into an icon of design. The company invites internationally-renowned designers (Antonia Astori, Matteo Fiorini, Stefano Giovannoni, Elisa Giovannoni, Peter Jamieson, Alberto Meda, Nicola De Ponti, Satyendra Pakhalé as well as Ludovica+Roberto Palomba themselves) to reinterpret the radiator as an element of the architectural structure, brimming with a strong personality, thanks also to the customisation and modularity possibilities.
The Elements collection also came about thanks to a major technological innovation: the GVR (which stands for "gruppo valvole a collegamento remoto", that is remote connection valve assembly). The crucial feature of this concept is the possibility of placing the valves up to 6 metres away from the radiator body: having removed the technical part, the valve and lockshield, the designer is thus free to design a radiator which no longer looks anything like one. Thanks to this technical novelty, the first free-standing radiators were created, which forms the epitome of what up until that point had been the unprecedented freedom of positioning the radiator anywhere in a setting.
This basic format has given rise to genuine iconic models, architectural feature elements that have been included within the permanent collections of some of the most important design museums in the world: from the “Centre Pompidou” in Paris to the Museum of Contemporary Art in Montreal, and even the International Design Museum of Munich which was established in 1907 and can boast being the first design museum in the world.
2018 marks another significant milestone for Tubes.
The growth of Elements continues, but in parallel a new era begins with the Plug&Play collection. With this new family of products Tubes gives shape to a concept of portable design heating, an unprecedented 'Personal Warmth': a warmth that interprets different lifestyles and the most modern concept of well-being getting closer to the body and that, thanks to its design component, also contributes to physical and emotional wellness. The main feature of this collection is the combination of transportability and a high level of aesthetic and design component. As they do not require any installation, these products are free from the constraints of space and time and their position and uses are highly versatile.