UBM Sienna is the result of a joint venture signed between the Brazilian promotions company Sienna Interlink and UBM, a global leader in business media.
UBM is a business service provider in more than 60 different markets. Based in London and present in more than 30 countries, the group, which has an overall team of 6,500 employees, brings buyers and suppliers closer together all over the world through specialized events in print and electronic media. In Brazil, it started out in 1994, being the first multinational in business events to enter the market. It has a team which possesses more than 15 years of experience in the sector, and it currently holds some of the key business events in Latin America.
The merger and successful partnership between the two promoters has allowed for an international expansion of the company's business events in Brazil and Latin America, as well as events being staged in Europe and Asia.