Introducing: the Swoof
Swoof, enlightening interaction. Born from an exploration where art and technology meet design. A lamp that gives you the opportunity to choose the skin that meets your style. By swoofing — swaying your hand over the lamp — you can dim the light and switch it on and off.
Yudo Design wants to help people see beauty in simple things near and small. With a judgement-free amazement that we all share as children but that seems so hard to maintain in our harsh world. We experience that, taken at face value, so many things have an intrinsic beauty that is begging to be seen. We might be inspired by a beautifully colored discarded plastic cup lying in the grass. Of course it shouldn’t be there. But it is. Maybe it wants to tell you something.
Our ambition is to capture this amazement in objects that attract and fascinate, may be slightly uncomfortable at first sight, and hopefully grow on you to become valuable reminders of what life is really about.