SEFAR Trade Booth

SEFAR, one of the world’s largest medical textiles company, is now expanding with forays into architectural and construction usage. To properly convey the highly technical qualities of its textiles, dai designed a sculptural trade show booth that not only alludes to both the high-tech and structural attributes of SEFAR's products, but is immediately recognizable and visually memorable. The booth takes form by wrapping SEFAR textile around an architectonic frame, using the product to create a form of textile architecture. Strategically lit, the resulting volume highlights the textile’s shimmering, translucent qualities, letting the product speak luminously for itself.