ZUCZUG Flat is a new type of assembly store that provides various products including clothing, accessories which enrich daily life. Brands include ZUCZUG 4M36, Klee Klee, An Ko Rau, ZUCZUG, WHM, Kwanyza, Usually Dream, etc.
PART 1
A shopping experience casting comfortable apartment feeling
Flat means "apartment" and "equality". The apartment is the fundamental space of everyday life; the flat also has the concept of fairness and equality.
Through the simulation of a girl's wardrobe, exploration of the dual meanings of flat, and the needs of people, Sò Studio uses the cloakroom, unlike a traditional shop, as the design theme to show the fascinating and beautiful items found and collected in daily life to express the joyful storage methods and relaxing and free lifestyle.
Different elements of the cloakroom are elaborate applied to different corners of the store so that customers can meander around in the store comfortably like in their own apartment and discover the beauty of daily life.
Sò Studio outlines the dedicated display space such as hanging area, stacking area, and accessories area through rational design of the space. It makes full use of every corner of the space to provide a spatial layout with a clear functional layout and good accessibility, which shows the ideal cloakroom type.
PART 2
Transforming daily necessities with fun
Every design detail in the simple and elegant layout such as the flexible wooden furniture and accessories, louver-inspired cabinet, and "working lamp" fixed on the ceiling conveys a sense of comfort and serenity, as well as reflects "flat owner's" sense of discovering more fun aspects with life.
PART 3
Customized pannel system: modular hanging system
Sò Studio customized two overall systems for the flat store. The first system transforms the louver blades into a modular hanging panel system applied to the central island cabinet and facade. The modular hanging panel system enables each panel to change independently into a plain board, clothes hanging rod, layer board, hanging rope, sliding door, etc.
PART 4
Customized pannel system: metal plate buckle system
The second system is a specially designed metal plate buckle system that fully demonstrates the free and unique aspects, as well as the user experience. The system can be replaced according to different scenarios and requirements, which is applied in the store entrance, display window and fitting room.
Through interior design, Sò Studio aspires to respond with ZUCZUG's concept of constantly providing high-quality goods for life and strengthen the value of "flat" and the concept of "life and imagination" endowed in the brand, to convey a relaxed and joyful attitude to life.
"Architectural design is a kind of creation from scratch which creates a new spatial experience through insights into people and life."
For Sò Studio, every piece of design is to start a new narrative and re-write the story of the space while not defining its style, nor be limited by style.
Architecture is also a container for life. Good architecture always cares about the inner needs of its users. As the contact between people and space, people and people, and people with the outdoors becomes more difficult, we also need comprehensive commercial spaces like markets to create more diverse experiences. The relationship between commercial space and people goes beyond shopping, it can also become a place of inspiration for life outside of one's residence.
Team:
Chief designer: YIFAN、MENGJIE
Design team: Sò Studio
Interior photography: Wen Studio
