100% Design is the largest and longest running design trade for industry professionals in the UK.
First staged in 1995, 100% Design is the commercial cornerstone event of the London Design Festival. Attracting more than 27,000 visitors across 4 days, the show takes place at one of London's most iconic venues, Olympia London. Visitors to the award-winning show include architects, designers, specifiers, retailers, developers and more looking to source products for their latest projects as well as inspiring new design not seen anywhere else.
This year’s show will be the most exciting edition in it’s 24-year history. With brand new features, fresh design talent and the biggest names in architecture and design, it’s the unmissable event for architects, interior designers and design enthusiasts alike.
The new look 100% Design presents a stellar mix of leading brands including: Established & Sons, Benchmark, Hayche, Dare Studio, Missana and an exclusive showcase from Umbrella Furniture featuring Vitra, Fritz Hansen, Gubi, Verpan, Bla Station, Abstracta, Plus Halle, Icons of Denmark and more.
Talks with 100% Design welcomes industry-leading names Thomas Heatherwick, Marcel Wanders, Kelly Hoppen MBE, Yinka Ilori, Farshid Moussavi, Ini Archibong and more.
Striking installations, inspiring collaborations and high-end design remain the focus but a fresh approach to the show will highlight its dedication to innovation and emerging talent.