3 Whitehall, City of London, SW1A 2EL, UK, London, United Kingdom
100% Design: The UK’s largest design show unveils an exciting new direction for 2013 18-21 September 2013
- The exhibition names the first designers who will shape the 2013 show
- 3000sqm of additional floor space and a new independent area for international design
- Sustainable Materials, Co-Design, 3D Printing and Urban Agriculture inspire show focus
At a preview presentation to press and exhibitors, 100% Design unveils the content and creative concepts which will define the event in September.
This year’s visual concept and show theme – Creative Balance - provides the exhibition’s visual identity and an exploration of creative process and its value in the commercial world. Conceived by specialist communications design agency Thomas.Matthews, the marketing campaign was devised by branding and graphics agency Form. Creative Balance will underpin the show’s award winning-layout layout, content and commissions.
Following last year’s success, the curation of the show will again focus on four industry sectors, each arranged around a central ‘hub’ – Interiors, Office, Kitchen & Bathroom, Eco Design & Build - creating clear navigation for visitors. The hubs will showcase the work of thought-leaders across the design community with space to meet, learn and be inspired. The Central Bar at the heart of the show is reached through a 66m long tunnel, designed by creative and live events specialists Studio Design UK.
This year, the Interiors hub will explore the growing emphasis on 3D printing as an accessible method of production. A new global competition staged with creative collaboration agency Talenthouse will see selected pieces produced before and during the show within a specially designed interior. Issues of sustainability, quality and empowerment of individual makers will be demonstrated and debated live. The expanded Interiors section will also house a newly established marketplace for interiors accessories.
The Office hub will be created by design practice TILT, presenting the dramatic Hanging Room concept in which suspended room elements
can be lowered and raised to continually change the hub’s function. The practice is at the forefront of codesign, which integrates end users into the design process to create spaces uniquely tailored for the communities using them.
The Kitchen & Bathroom hub will incorporate the show’s restaurant, serving specially chosen seasonal foods that can be grown domestically. The space will explore design’s role in enabling micro agriculture, demonstrating the opportunities in local and individual food production. A separate installation will present the latest technology, trends and concepts in the bathroom industry.
The Eco, Design and Build hub will be produced by London based materials resource studio Material Lab. The ever-changing installation will inspire interaction with some of the world’s most innovative building and architectural materials.
100% Design has expanded its International Pavilions, taking 3,000sqm of space within Earls Court 1. Design regions from France, Italy, Portugal, Argentina, South Korea, Taiwan and China have already been confirmed. This section’s hub will be informed by London’s longstanding status as a global meeting point for innovative and talent across the creative industries.
A new feature at 100% Design 2013 is the Gateway exhibition, providing opportunities for early-career designers to be recognized at the show. Working with some of the UK’s leading design organisations, Gateway links the two Earls Court spaces. Initiatives include Delight in Light with the Lighting Industry Association, Future Pioneers with Design Council and a showcase of recent Royal College of Art graduates. Gateway also highlights established British excellence through Design Guild Mark alongside special exhibits from leading UK architectural institutions.
Along the show’s central boulevards Emerging Brands, provides a platform for design companies that have been in operation for five years or less; showcasing new products and ideas for interior and product design.
British designer Benjamin Hubert will create the 2013 auditorium, providing a dramatic backdrop to Talks With 100% Design; the UK’s largest design talks programme. Confirmed speakers include Tom Dyckhoff, chairing a panel debate on UK Architecture and a session from New London Architecture with Peter Murray. Giulio Cappellini will headline Thursday’s programme, with subsequent sessions being staged with the RSA, Frame Magazine and The British Council. Across the show, specialist events will provide detailed and professionally accredited CPD modules for architecture and interior design in each of the hubs.