100% Design London 2015
67 Hammersmith Rd, London W14 8UZ, UK, London, United Kingdom
As 100% Design enters its 3rd decade, London’s iconic design showcase moves to the Grand Hall at Olympia; a light-filled and architecturally stunning space in London’s Zone 1. In recognition of the move and to celebrate the natural light of Olympia the show embraces one of design’s most important factors; colour. Working in partnership with leading trend and branding agency WGSN, the show’s theme for 2015 is Design in Colour. Used as a means to search for products on the website, navigate your way around the show and as a theme for the talks and parties held across the 4 day event in September, colour trends will thread throughout 100% Design this year. The campaign itself recognises the colour spectrum and its use across the design world. WGSN has picked 12 of their predicted top colour trends for 2016, and in turn, we have used these colours to inspire the 100% Design creative process. Find products in Teal Green or Retro Pink - just 2 of the on trend colours- and search the show floor for them in person. Colour is just one of the ways we can navigate our way through our daily life and we hope we have used it in a way to both inspire and lead.