ARCHITECT@WORK Rotterdam 2018
Ahoyweg 10, 3084 BA Rotterdam, Netherlands, Rotterdam, Netherlands
The unique and innovative exhibition layout of ARCHITECT@WORK was created by C4 -Creative Fo(u)r. In order to ensure optimal contact between exhibitors and visitors, visitors are automatically led along a route that winds its way through small, uniform stand units. First contact is established on the stand. The innovations are showcased within the dimensions of the corner unit and on the (shell scheme) walls. Each box contains four corner units and a multimedia console which takes centre stage (for PC/laptop). At ARCHITECT@WORK, traditional aisles are transformed into lounge zones: places to enjoy a drink, to chat and to provide further explanation about innovative products, applications or services.