54 Avenue des Nations, 93420 Villepinte, France, Villepinte, France
An increase in both international and in qualified visitors was the strong point of the first Mondial du Bâtiment bringing the three trade shows – BATIMAT, IDEOBAIN and INTERCLIMA+ELEC – under one roof.
With 338,110 trade visitors, the show consolidated its position as the construction industry’s number one trade event.
With international visitors up by 2.5% representing 21% of the total (an increase of 2 percentage points compared with 2013) and a 10% increase in the international offer with 1,254 exhibitors, representing 51% of the total (up 6 points), Mondial du Bâtiment established its position as the leading international B2B platform.
Sub-Saharan Africa, guest of honour in 2015, attracted a large number of visitors (up 39%), decision-makers and project leaders from this fast-developing region (Côté d’Ivoire, Senegal, Cameroon, Nigeria and Gabon). European visitors (from Italy, Portugal, the Netherlands, Luxembourg and Norway) also contributed to this growth with a 10% rise compared with the 2013 session. The show is still firmly rooted in the French market, with 267,107 trade visitors, 39% from the Paris region and 61% from the rest of France
More qualified visitors and leads
Despite a slight drop in overall visitor numbers (4% down on 2013), attendance was up in some categories: 19% in operation/maintenance, 11% more installers and 7% more prime contractors and contracting authorities.
The new features introduced this year (theme trails, guided tours, forums, demo workshops, business platform) resulted in more targeted meetings between exhibitors and trade visitors looking for solutions geared to their specific needs.