CREATE YOUR TILE
Via I Maggio, 42013 Casalgrande, Reggio Emilia, Italy, Italy
An innovative graphic idea for a new collection of ceramics: Refin has launched the international “Create your tile” contest open to professionals - architects and designers - from around the world. Originality, sales potential, industrial reproducibility: these are key elements in the brief for the collection of porcelain stoneware tiles that should come complete with one or more versions (up to a maximum of 20), be square (60x60cm or 75x75cm) and be primarily intended for residential and/or commercial flooring. The winning project will be the one judged to have made best use of the latest manufacturing technologies and expressing the latest trends in contemporary interiors, reflecting the values and research promoted by DesignTaleStudio, the Ceramiche Refin brand set up in 2005 as a creative workshop for exploring new technical and aesthetic solutions using porcelain stoneware. A distinguished jury made up of acknowledged world leaders in design and chaired by architects Alessandro and Francesco Mendini, will decide who are the winners from a shortlist of 25 finalists. The winner will see their collection become prototypes and then go into production – receiving royalties on any sales – before being launched on the market with all the relevant sales support, including appropriate communications and the best strategies to display and advertise it. Candidates can apply to take part in the contest until April 30th; the 25 finalists will be selected by May 5th. The jury will then select the top 3 places by June 5th with the official announcement in September. The award ceremony will take place at Cersaie 2014, held in Bologna between September 22nd and 26th . During the event, the winner will be invited to discuss the winning product and meet the public, customers and journalists. A small preview of some of the projects will be exhibited during the Milan Fuorisalone at the official presentation of the competition to the press.