The Salone del Mobile is the global benchmark for the Home Furnishing Sector. An invaluable tool for the industry as well as an ongoing, quite extraordinary promotional vehicle. The Salone made its first appearance in 1961, designed to promote Italian furniture and furnishing accessories on the export market, and it has continued to do so impeccably, ensuring that the quality of Italian furniture is known to all four corners of the earth, and continues so to do, with half of all its visitors coming from around the world.
In 1965 the leading furnishing sector companies were brought together in one single commercial exhibition space for the very first time. 1965 was also the year in which exhibitors began to devote serious thought to their stands, a factor that will always make the Salone stand out against other trade fairs; the first collateral event was also held in 1965, and Domus devoted its leading article to the Salone that same year.
The 2012 edition was attended by 292,370 trade operators, 188,579 of whom came from foreign Countries; 39,279 members of the general public and 6,484 communication operators.