TYPO Berlin 2017
John-Foster-Dulles-Allee 10, 10557 Berlin, Germany, Berlin, Germany
TYPO Berlin 2017: New speakers and an even fuller programme In just a few weeks, the 22nd TYPO Berlin opens its doors. From 25 to 27 May 2017, Berlin’s Haus der Kulturen der Welt will play host to the European design conference, offering an electrifying programme of talks, workshops and debates, all under the theme of »wanderlust«. Even more big name speakers have joined the line-up and the final programme for the new Brand Talks series is now online. Berlin, April 27, 2017 –Updates to the TYPO Berlin programme: New additions to the international speaker list include author, blogger and punk rocker Liv Siddall. On Saturday, the editor of Rough Trade Magazine will take to the TYPO stage to turn everything we thought we knew upside down. She’ll be talking about how you can follow the rules if you’ve got the time and money – but how much more fun it is to break them. On the third day of the conference we have a première lined up: Rich Roat, co-founder of US agency House Industries, will be sharing the key insights from his new book, »The Process Is the Inspiration«. Ludwig Übele’s talk, meanwhile, will be devoted to one of the greats in typographic design: Georg Salden. The typeface designer will be speaking on Salden’s creativity and the continuing relevance of his typefaces in the digital age. Author and photographer Peter Breuer will address this year’s »wanderlust« theme by showing how creatives can painlessly let go of long-cherished ideas in order to give birth to something new. Brand Talks: The final programme 12 brands + 12 agencies = 12 Talks: The second day of the conference sees the launch of a new quick-fire talk format. A host of renowned brands and agencies will be giving 30-minute talks on how digital branding works today and the factors that can make or break brand management. Skoda will take to the stage with the team from KMS, the DFL/Bundesliga will be presenting with Mutabor, Hilti and the Peter Schmidt Group will discuss the manufacturer’s new brand profile, pharmacy chain dm will present an example of their collaboration with oddity, Mastercard and Pentagram will exhibit the firm’s new corporate design, Birkenstock will appear with Olapic and Audi with its agency Strichpunkt. Themes will include user generated content, redesigning the Bundesliga, social media marketing and a whole lot more. The Brand Talks series will be opened by London-based brand strategist Michael Johnson (Johnson Banks), who will present the latest insights from the branding metropolis in »five-and-a-half steps«. The final talk will be held by Fjord’s head of design and innovation, Thomas Müller, with a presentation on »The End of Branding As We’ve Known It.« As TYPO’s programme director Jürgen Siebert notes, »Digitalisation has completely transformed the way we communicate, especially in branding. And since TYPO has always been a conference about communication, this year we are consciously focusing on current trends: Brand engagement, user generated content, messaging, interface branding – along with more traditional topics like redesign and branding strategy.« View the Brand Talks programme at http://go.monotype.com/DACH1705TYPOENGBrandTalksInvitation_01.1TYPOBrandTalksInviteLP.html and secure your free guest ticket.