30 New Oxford Street, London WC1A 1AP, UK, London, United Kingdom
After Ventura Lambrate (Milan), Ventura Interieur (Kortrijk, Belgium) and Ventura Berlin it is now time to set foot on British ground. From 17 – 21 September 2014 we present the first edition of Ventura London. During the famous London Design Festival, Ventura London is partner of designjunction and will showcase inspiring young designers at the distinctive 1960’s Sorting Office just around the corner of the British Museum. Ventura London will bring an unexpected experience to designjunction by creating the signature Ventura Projects atmosphere that it is known for. designjunction invited Ventura Projects to London because they feel that the two initiatives together will establish a great synergy. The combination of established labels and brands with experimental and innovative work is what marks this collaboration. The ambition of designjunction is to present the design crowd with a platform that shows both the big and commercial exhibitors combined with expressive curated selections and Ventura London fits right in. At Ventura London, a carefully selected group of international exhibitors will show their work on the first floor of the Sorting Office. The very refined and light space on the first floor accommodates the new generation of creative, innovative, conceptual and experimental designers that Ventura London will represent. On this floor of the industrial building, the curated area of Ventura London will be next to a selection of the best international brands and labels and nearby lightjunction, a show dedicated to high-end decorative lighting.