What Design Can Do
Leidseplein 16A, 1017 PT Amsterdam, The Netherlands, Amsterdam, Netherlands
What Design Can Do is call to action for the design world For many young designers, pragmatism and idealism fit together perfectly naturally, says Richard van der Laken. As the informal leader of a group of designers who are intent on taking the success of Dutch Design to another level, Van der Laken is highlighting the social impact of design during What Design Can Do. This annual international event takes place on May 16 and 17 in Amsterdam. ‘That a good design is also good for the world. That’s what it’s about,’ explains Van der Laken, one of the makers of Gorilla, an illustrated column that appears in various media, and founder of the Designpolitie design studio. As an example of strong and good design, he cites the Faked Meat concept by Dutch designer Marije Vogelzang. She came up with ‘fake’ animals, provided them with a biography and taste, and even created appetising packaging. The result is a welcome addition to the dull and depressing ‘vegetarian meat’ on supermarket shelves. The innovative and convention-breaking capacity of creative people should be deployed to make a better, fairer and cleaner world, argues Van der Laken. That is why on May 16 and 17 he is inviting Vogelzang and other creatives from all over the world active in fashion, architecture, product design and communication. The time is right, he says, for ‘a call to action’.