Migliore+Servetto designs a new format store for Electa bookshops, by creating new spaces for culture and encounter in Rome, within four extraordinary locations of the Colosseum Archaeological Park (Colosseum First Gallery, Second Gallery, San Gregorio al Palatino and Clivo Palatino), and in Venice, in the spaces of the Biennale.
Beyond its function as a sales space, the bookshop thus becomes a narrative landscape, a place of discovery that turns in memory, stimulating cultural growth, through a valorization of the wise offer of contents and a constant dialogue with the extraordinary architectural context that contains them.
