Haydon Xi'an is not merely a commercial space that expresses the brand's character through surreal artistic languages, but is also a romantic poetry about style and belief, retro and sci-fi.
In this space, customers feel like they're strolling under the water of a pond. The green floor is dotted with several black diamonds and "space capsules" that generate a sci-fi vibe. The fresh and subtle combination of those elements produces a surreal atmosphere.
Parts of the floor slabs were removed to expand the spatial scale, and meanwhile to strengthen the interaction between upstairs and downstairs. The roses "growing" at staggered heights and the cross-shaped concrete beams present the collision of industrial style and artistic retro vibe, the coexistence of sense and sensibility, and the interweaving of reality and belief, which injects a strong metaphor of divinity into the space.
The spatial layout forms an optimized circulation loop, and the array of display shelves and liner lighting are clues of the spatial order.
The staircase leading to the second floor is designed with hidden lighting, which subtly creates a sense of atmosphere. Meanwhile, the giant circular mirror reflects an abstract world.
The even lighting creates a lightweight, romantic ambience, and meanwhile enhances customers' shopping experience. In addition, lighting that generates color gradientsis brought into the space, which echoes the theme color of the space and enrich the visual effects.
The structural blocks in the space are independent yet interconnected. The space is unified by colors and material textures, and is enhanced by lighting, all of which render a retro, sci-fi and surreal spatial realm.
The design of Haydon Xi'an inherits the brand's DNA, and maximizes the value for the commercial space.
Commercial space is no longer merely a venue for retailing activities, but is more like a recreated parallel world and a medium that express the brand's character and values. Through inheriting Haydon's brand genes and refreshing its brand image, the design team created distinct experiences and atmospheres for the two stores in different cities. The brand's attractive character and creative spatial design solutions together bring intriguing spatial experiences.
Team:
Client: Haydon
Chief designer: Salone
Design team: Zheng Weibang, Li Lingfeng
Construction unit: 5 Construction Co., Ltd.
