The Kith x BMW Collection is the first of its kind the iconic automotive brand has ever embarked on, manifesting a 94-style apparel and accessories collection, as well as a one-of-one Kith for BMW 1989 E30 M3.
We took an approach of presenting the new car as a piece of modern art, exhibited together with items celebrating its history and future.
Set within a museum-like layout with dedicated viewing rooms, visitors move through a central passage which is shaped by the letter “M”, with striking chrome, black and white tones.
Iconic BMW identities reimagined through the Kith lens are seen throughout, such as a special Kith BMW roundel logo and various updated vintage ads.
