The brazility, so determining for the identity of the brand +55design, also defined
the architecture of the store, designed by Arthur Casas and his team. To solidify this
intention, cobogós in the façade, monochromatic earthly and green tones, as well
as lush greenery composed by native Brazilian species highlight its tropicality and
make the store an exhibition space. Therefore, with a neutral and minimalistic
scenario, the objects and products gain protagonism. “The project was thought
searching for solutions to evidence the furniture, not the architecture”, explains
Arthur.
To achieve such results, lighting is a great ally – the amorphous opening between
ground floor and mezzanine and the glass roofing allow for abundant natural
lighting, which brightens spaces and highlights the furniture’s materiality. The last
floor of the store is completely open with no covering, only a retractable awning to
further lighten the environments. The artificial lighting system was thought to
simulate natural light in the interior of the store, with moving light spots – both
focal and diffuse - creating contrasts between light and shadow and a cozy feeling.
The space’s flexible layout also allows for better object accommodation. The
creation of orthogonal dividers, made of metal and suede, makes the scenery
adequate for showcasing products in easily changeable compositions. “Overall, I like
how the course happens, offering a surprising experience”, punctuates Arthur.
With the monochrome materiality in the walls, ceiling and flooring, the desired
neutral character of the project is reinforced. The only color that deviates from the
earthly color palette is the green on the façade, due to its part in the identity of the
brand, creating a dialogue with the remarkable landscaping.
Finally, the store brings biophilic characteristics, with natural vegetation from the
Mata Atlântica invading the environments – the landscape design is signed by
Leandro Reis, from Lapa Garden – besides a lot of natural ventilation and
transparency. This is achieved by the great permeable volume that englobes the
store – composed by the Ípsilon cobogós, developed by Arthur Casas in pigmented
concrete especially for this project.
Among the products, Max and Jet Set dining room chairs; Jet Set and Soft
armchairs for living; Apache dining table, with Brazilian marble cover and Tauari
wood base; Côncavo wooden sideboard and shelf with stainless steel doors
molded; Mineral bench and side table, in concrete; Pan Am sofa, with
crumpled-looking leather. "These are pieces that need a lot of development and I
am happy that they are 100% produced in Brazil", says Arthur.
