Activation

An overview of projects, products and exclusive articles about activation

Progetto • By BergmeyerNegozi

Tree House Brewing Company

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom. Caption Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA. Caption Visitors are... Altro