Following the departure of a neighboring tenant, Blunt – an already well-established hair salon in Montreal – seized the opportunity to expand and develop its service offering. Taking on the challenge, local agency, Issadesign, designed a layout that merged the existing space with the new one. From the beginning, the design team engaged in a constructive dialogue with its clients in order to find the right balance between the two.
In order to preserve Blunt's original visual signature, as well as the visual concept previously conceived by the Jean de Lessard agency, Issadesign opted to keep the tubular structures that so-characterize the salon. The idea was to preserve them and to give them a new lease on life by re-coloring them. "We wanted to let the installation live, and to not distort it. We felt that we had to free it up by giving it back the space it deserves," says designer Marie Eve Issa. "The complex path proposed by this playful ensemble creates a visual path throughout the existing premises, which is then continued within the extension by adding fitted structures’’.
To complete the transformation, the space was given a brand-new materiality combining concrete and brass. Issadesign tried to avoid the gender-bending decorative elements that are often present in beauty spaces. The redesigned interior of the salon features textured materials that harmonize with the raw and assertive aspects of the space, thus expressing the essence of the "blunt" salon. The tinted grey is given pride of place because not only does it act as a neutral and timeless element, but it also echoes the materials of the neighborhood – Griffintown - a former industrial territory where concrete, brick, and metal are omnipresent. This texture is accompanied and enhanced by the warm tones of gold, creating a trendy industrial atmosphere.
1. Cabinet maker: Ébénisterie Top Design
2. Concrete finish: Élément béton