BMCar . Avenida dos Aliados . Porto . Portugal

BMCar . Avenida dos Aliados . Porto . Portugal

建築家
ATELIER CENTRAL Arquitectos
位置
Porto, Portugal | 地図を見ます
プロジェクト年度
2022
カテゴリー
展示室
FG+SG - Fernando Guerra, Sérgio Guerra
製品スペックシート

エレメントブランド商品名
Lighting Louis Poulsen
Lighting Flos
JOHNNY, Superloon, UT Spot Track Ø 57
ChairsHans J. Wegner
Papa Bear Chair
Lighting Philips Lighting Signify
SwitchesEFAPEL
FridgeSmeg

製品スペックシート
Lighting
Flos さんの JOHNNY, Superloon, UT Spot Track Ø 57
Chairs
Hans J. Wegner さんの Papa Bear Chair
Lighting
Switches
EFAPEL さんの
Fridge
Smeg さんの

BMCAR . Avenida dos Aliados . Porto

ATELIER CENTRAL Arquitectos 建築家 として

A year ago, BMCAR challenged ATELIER CENTRAL to design the new BMW exhibition area for the BMCAR Dealership in Avenida dos Aliados in Porto.

photo_credit FG+SG - Fernando Guerra, Sérgio Guerra
FG+SG - Fernando Guerra, Sérgio Guerra

The Project is based on a new market positioning concept for BMCAR and BMW. 

More than exhibiting and selling cars, it is intended to promote social encounters, cultivate dreams and record moments in memories.

photo_credit FG+SG - Fernando Guerra, Sérgio Guerra
FG+SG - Fernando Guerra, Sérgio Guerra

The entire commercial relationship is rethought and redesigned, in a process that essentially aims to stimulate knowledge, complicity forgetting the classic approaches towards customers.

photo_credit FG+SG - Fernando Guerra, Sérgio Guerra
FG+SG - Fernando Guerra, Sérgio Guerra

More than selling a car, it is intended to welcome and make known the BMCAR and BMW universe.

photo_credit FG+SG - Fernando Guerra, Sérgio Guerra
FG+SG - Fernando Guerra, Sérgio Guerra

The Concept was conceived by ATELIER CENTRAL as "THE HOUSE" that welcomes the BMW world.

photo_credit FG+SG - Fernando Guerra, Sérgio Guerra
FG+SG - Fernando Guerra, Sérgio Guerra

A place with a coherent design, based on a unique gesture, which only intended to highlight the vehicles and the experiences within.

Caption

A space with walls, ceiling and floor that follow the same materiality - cream microcement, marked by a rhythm of solid planes that define recesses which received exhibitors and is punctuated by three Louis Poulsen lamps that stand out as references while highlighting the vehicles displayed.

Design © ATELIER CENTRAL

photo_credit FG+SG - Fernando Guerra, Sérgio Guerra
FG+SG - Fernando Guerra, Sérgio Guerra

 

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