A year ago, BMCAR challenged ATELIER CENTRAL to design the new BMW exhibition area for the BMCAR Dealership in Avenida dos Aliados in Porto.
The Project is based on a new market positioning concept for BMCAR and BMW.
More than exhibiting and selling cars, it is intended to promote social encounters, cultivate dreams and record moments in memories.
The entire commercial relationship is rethought and redesigned, in a process that essentially aims to stimulate knowledge, complicity forgetting the classic approaches towards customers.
More than selling a car, it is intended to welcome and make known the BMCAR and BMW universe.
The Concept was conceived by ATELIER CENTRAL as "THE HOUSE" that welcomes the BMW world.
A place with a coherent design, based on a unique gesture, which only intended to highlight the vehicles and the experiences within.
A space with walls, ceiling and floor that follow the same materiality - cream microcement, marked by a rhythm of solid planes that define recesses which received exhibitors and is punctuated by three Louis Poulsen lamps that stand out as references while highlighting the vehicles displayed.
Design © ATELIER CENTRAL