The site for the new eurospar is located on grazer-strasse on the southern outskirts of bad ischl. On the west side, the salzkammergut federal road runs right past the property at a low level. A dense row of trees forms the demarcation to the national traffic axis. The plot of land with a triangular layout that is difficult to build on, slopes down steeply from the driveway on grazer strasse to the south.
Behind the parking lot in front, the wide, gate-like entrance front welcomes the customers. The glass portal with its funnel-shaped frame stretches almost across the entire width of the property and focuses the view of the store - especially the fresh produce department to the right of the entrance. However, the delivery ramp on the side of the building is hidden.
Due to the shape of the building, only the entrance front is visible to customers. All other sides of the building can be seen from a distance or when driving past from the main road. The aim of the design is not to plan a building with the usual commercial hall aesthetics, but to construct an unmistakable eurospar, taking topographical and functional aspects into account together with a special outer shell.
This idea is implemented architecturally by rounding off the V-shaped structure, staggering the height and above all by the facade cladding with shimmering gold Alucobond panels. According to o-ton alucobond, the “desert gold” slabs from the sparkling colors series stand for “strength, beauty, continuity – the durable gold and the everlasting shine of the precious metal underline the exclusivity of the design” and more broadly, for a strong brand, for quality , fresh and quality goods.
The iridescent gold tone, depending on the viewing angle and incidence of light, gives the eurospar in bad ischl a noble and elegant appearance. The faceting of the surface creates a calm but very lively facade. The golden-yellow color on villas and buildings from the imperial era is part of the usual cityscape of bad ischl and will therefore ensure a positive response from the new eurospar.
The V-shape of the building is used to expand the rectangular salesroom in the entrance area and to place the fresh food department with delicatessen and fruit/vegetables directly at the entrance. Only then do the customers reach the column-free area with the rest of the range when shopping.
Taking advantage of the hillside location, the employees' cloakrooms and break rooms are located on the lower floor. A ground-level exit and a covered outdoor area upgrade these rooms.
