Império Persa
Artur Pretto Junqueira

TRANSLATING THE BRAND'S DNA

Tartan Arquitetura e Urbanismo 建築家 として

Developed to be a milestone in the company's administrative transition, the Império Persa Home Design store project brings a concept that goes from classic to contemporary, reinforcing the strength of the brand and bringing materials to highlight its new phase.

photo_credit Artur Pretto Junqueira
Artur Pretto Junqueira
photo_credit Artur Pretto Junqueira
Artur Pretto Junqueira

The project's strategy was to lay bare the existing building, naked and raw, so that the store's products were exalted in their forms of exposure, highlighting the concept of working with materials in the most natural way possible, using natural wood floors. sanded surface, apparent ribbed slab, apparent complementary installations and the materials that are the store's protagonists and are in its DNA: ropes, threads and wool.

photo_credit Artur Pretto Junqueira
Artur Pretto Junqueira
photo_credit Artur Pretto Junqueira
Artur Pretto Junqueira
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