Sportscraft Sydney

Sportscraft Sydney

デザイナー
Edge Design Studio
位置
Sydney New South Wales, Australia | 地図を見ます
プロジェクト年度
2021
カテゴリー
お店
Dave Wheeler

Sportscraft Sydney

Edge Design Studio デザイナー として

We were asked to re-imagine the Sportscraft experience by bringing a new concept to the heritage brand whilst appealing to a wider demographic. The brand needed a design that was reflective of the it's core values. It needed to be fresh and modern whilst also approachable and not over designed. It also had to reflect the Australian way of life or lifestyle inadvertently.

photo_credit Dave Wheeler
Dave Wheeler
photo_credit Dave Wheeler
Dave Wheeler

In response to the brief we designed a space that was open and inviting and in some ways encapsulated the idea of the Australian 'home'. We used custom wardrobes lined with with light American Oak and rattan detailing that were back-lit, creating a softness to the overall lighting scheme.

photo_credit Dave Wheeler
Dave Wheeler
photo_credit Dave Wheeler
Dave Wheeler

Coffered ceilings provided a touch of heritage and to pair everything back we used a bleached, washed-out parquetry timber floor which allowed for a more casual, almost beachy feel whilst still being elegant.

It's this combination of elements being refined and elegant whilst some laid back and more casual that the store design really centres it's self around.

photo_credit Dave Wheeler
Dave Wheeler
photo_credit Dave Wheeler
Dave Wheeler

Bringing an 100 year old brand into the future through appealing to a younger demographic whilst still paying homage to the brand's long history. The design had to reflect a mix of fresh modern elements with heritage features and appeal to male and female audiences aged 18-75.

photo_credit Dave Wheeler
Dave Wheeler

Double frontage, angled shopfront made planning difficult; Obtaining the right spacial requirements for menswear and womenswear; Built during Covid with restrictions; Responding to the requirements of such a large company with many people across the design process.

photo_credit Dave Wheeler
Dave Wheeler

Team:

Designers: Edge Design Studio

Photographer: Dave Wheeler

Caption

Materials Used:

Tigmi Trading raffia pendant light, Tigmi Trading Micro Cement Table, En Gold Limestone plinths, aged leather, textured plaster walls, American Oak, rattan drawer fronts, ebonised timber cabinet knobs, Calacatta marble counter top, coffered ceilings, bleached parquetry floors, French linen curtains, Bone China wall lights by Dunlin Home.

Caption
プロジェクトクレジット
製品スペックシート

エレメントブランド
Wall LightsDunlin Lighting
Plinthsengold
Pendant Lighting & TableTigmi Trading
Marble Counter TopCalacatta
製品スペックシート
Wall Lights
Dunlin Lighting さんの Bone China Wall Light
Plinths
engold さんの Limestone Plinth
Pendant Lighting & Table
Tigmi Trading さんの Raffia
Marble Counter Top
Calacatta さんの
注目のプロジェクト
最新の製品
ニュース