New York-based fashion brand OVERCOAT recently opened its first directly managed store designed by a local architecture studio, Atelier Write, in Tokyo, Japan.
Seeking inspiration from the brand’s ideology of creating cloth-making an unparalleled experience for the customers, the studio sought an improvisational space that optimises the existing one.
The interior spaces were polished and retained to make the best use of the texture of the existing concrete frame. High-strength joint hardware is used to reinforce the steel base of the existing ceiling, repurposed as a space to store samples and stocks with hanger bars and corrugated plates to hold fabrics.
A notable feature is the partitioning connecting the stock room and the fitting area created by wires suspended between the frames and fabrics hung from them. Drawing inspiration from the pinching of clothes to create folds, the design reflects the process using double clips as hooks.
In conclusion, the design beautifully reflects the brand's processes, resulting in a transparent, vivid and limitless space.