Atelier Write designs an improvisational studio space in Tokyo for New-York based brand OVERCOAT
Kenta Hasegawa

Atelier Write designs an improvisational studio space in Tokyo for New-York based brand OVERCOAT

25 Mar 2023  •  News  •  By Surabhi Patil

New York-based fashion brand OVERCOAT recently opened its first directly managed store designed by a local architecture studio, Atelier Write, in Tokyo, Japan.

photo_credit Kenta Hasegawa
Kenta Hasegawa
photo_credit Atelier Write
Atelier Write

Seeking inspiration from the brand’s ideology of creating cloth-making an unparalleled experience for the customers, the studio sought an improvisational space that optimises the existing one.

photo_credit Kenta Hasegawa
Kenta Hasegawa
photo_credit Atelier Write
Atelier Write

The interior spaces were polished and retained to make the best use of the texture of the existing concrete frame. High-strength joint hardware is used to reinforce the steel base of the existing ceiling, repurposed as a space to store samples and stocks with hanger bars and corrugated plates to hold fabrics.

photo_credit Kenta Hasegawa
Kenta Hasegawa

A notable feature is the partitioning connecting the stock room and the fitting area created by wires suspended between the frames and fabrics hung from them. Drawing inspiration from the pinching of clothes to create folds, the design reflects the process using double clips as hooks.

photo_credit Kenta Hasegawa
Kenta Hasegawa

In conclusion, the design beautifully reflects the brand's processes, resulting in a transparent, vivid and limitless space.

photo_credit Kenta Hasegawa
Kenta Hasegawa