La Rinascente renovation turns architectural traditions upside down

La Rinascente renovation turns architectural traditions upside down

1 May 2020 Materialization

While embracing the architectural history and traditions of Turin, the renovation of La Rinascente headquarters by act_romegialli replaces a transparent glass front with an opaque one. 

Marcello Mariana

The move aims to enhance the  commercial functional needs of the internal space while at the same time giving the headquarters a more marked identity within a city with a rich architectural history. 

Marcello Mariana

Turin is a city with architectural order, a clear and linear layout of the road axes and squares, and architectural archetypes such as the round arch – in fact perhaps one of the clearest and most permanent architectural archetypes in history. 

Marcello Mariana

The new tripartite façade of this headquarters consists of three round arches that clearly configure the building. Key however is that the project abstracts this architectural motif, turning it upside down so that it becomes a graphic symbol.

Marcello Mariana

The shape and proportion of the ‘arches’ is cut into the mass of travertine marble, with travertine itself being a key architectural reference to the city. 

Marcello Mariana

In addition to the use of travertine, aluminium and steel profiles painted in a light burnished colour serve as material accents. 

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