The abstract yet inviting environment of the newly reopened Masion Margiela flagship boutique in London was developed by Dutch architect Studio Anne Holtrop. Reflecting the visual language of the fashion brand’s iconic Creative Director John Galliano, the boutique interior is inspired by the brand’s gypsum-cast set from their Autumn/Winter 2018 show. The textured gypsum walls and ceilings evoke a hand-spun tactility against which familiar shapes and furnishings that have been abstracted and skewed in form are set.
A total of 190 square meters in floor area, the boutique displays the complete range of Maison Margiela’s Co-Ed collections. This includes men’s and women’s ready to wear, accessories, shoes, small leather goods, jewellery, eyewear and fragrances.
The surfaces of the plaster walls and columns were hand-cast individually in textile moulds. With dents sculpted in, the resulting appearance evokes an irreproducible hand-spun tactility that encourages human touch. The neutral tone of the plaster serves to reinforce the signature brand white of Maison Margiela.
Throughout, classic items of furniture are deconstructed in form, with surprising angles and shapes materialized into shelves, display tables and seats.
The ceilings and walls of the fitting rooms – which are conceived of as private sanctums within the store- are finished with many layers of a hand-brushed, dark-green and high gloss paint. The result is a deep shimmering shine that recalls Japanese lacquer cabinets.
Anne Holtrop’s store concept for Maison Margiela debuted with the Bruton Street store in London, followed by Avenue Montaigne in Paris, Osaka, Japan, and Shanghai, China.