Park Associati’s Luxottica Digital Factory project reinterprets and revitalizes an existing industrial building in Milan

Park Associati’s Luxottica Digital Factory project reinterprets and revitalizes an existing industrial building in Milan

14 May 2022 News

In Milan, Park Associati’s Luxottica Digital Factory project reinterprets an existing industrial building formerly occupied by General Electric. The main volumes and building character, including the original reinforced concrete trusses, are maintained while contemporary, high-quality additions were made to the façade and interior. 

Andrea Martiradonna

Considerable technological and structural background research contributed to maximum transparency and indoor brightness, with the façade overlooking Via Tortona featuring a full-height glazed structure with vertical bronzed metal pilasters. 

Andrea Martiradonna

New interior spaces for Luxottica, a world leader in the eyewear market, include a showroom with some commercial space on the ground floor and a Digital Lab/high-tech innovation centre. Interiors are bright and comfortable, benefitting from green leisure and informal meeting areas thanks to an internal garden on the ground floor and green patios on the first floor. 

Andrea Martiradonna

In addition to helping revitalize the surrounding suburban fabric, the project achieves a LEED Gold rating.

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