Outside Basel in the calm neighbourhood of Binningen, Switzerland, this semi-detached house by KOHLE... More
The store’s design is based around the ‘cloud and mountain’ motif often seen in the freehand brushwork of Chinese traditional painting. This reference translates into the mountain-shaped counters that extend throughout the space and transform into ‘clouds’ when positioned vertically. Made of soft and smooth wood, some of these ‘clouds’ act as shelving, others as habitable cocoons with sofas for relaxing. Several of them integrate lighting fixtures.
These functional furniture elements are carefully positioned along the consumer’s path in order to guide them through a path of discovery.
Black stainless steel adds a modern backdrop to the design, contrasting dramatically with the light-coloured wood. The architects explain that the look of the steel is a reference to the black ink used in traditional Chinese artwork.
Ultimately, the ethereal result is intended to enhance a person’s mood and, subsequently, the experience of retail shopping and tea-tasting.