Zhuyeqing Green Tea Flagship Store: A Sensory Retail Experience

Zhuyeqing Green Tea Flagship Store: A Sensory Retail Experience

Located in Chengdu, China, the latest project from architects X+LIVING is a flagship green tea store that transforms traditional retail shopping into something beyond.
24 Oct 2019 News

Located in Chengdu, China the latest project from architects X+LIVING is a flagship green tea store that transforms traditional retail shopping into a sensory experience.

Shao Feng

The store’s design is based around the ‘cloud and mountain’ motif often seen in the freehand brushwork of Chinese traditional painting. This reference translates into the mountain-shaped counters that extend throughout the space and transform into ‘clouds’ when positioned vertically. Made of soft and smooth wood, some of these ‘clouds’ act as shelving, others as habitable cocoons with sofas for relaxing. Several of them integrate lighting fixtures.

Shao Feng

These functional furniture elements are carefully positioned along the consumer’s path in order to guide them through a path of discovery.

Black stainless steel adds a modern backdrop to the design, contrasting dramatically with the light-coloured wood. The architects explain that the look of the steel is a reference to the black ink used in traditional Chinese artwork.

Shao Feng

Ultimately, the ethereal result is intended to enhance a person’s mood and, subsequently, the experience of retail shopping and tea-tasting.

Shao Feng

 

 

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