By Experimental Store

By Experimental Store

Plaats
Shanghai, China | View Map
Bouwjaar
2019
Categorie
Winkels
Min Chen Xuan
Product specificatie overzicht

ElementBedrijf Product Name
Pendant LightFlos
Roofing: Translucent Stretch Ceiling, UV Soft FilmBarrisol - Normalu Sas
Interior lightingPhilips Lighting Signify
Facade cladding: Anodized Brass MetalJSW STEEL
LED Black Mini Cyinder HeadLightolier
Matte Paint finish, Ash Grey 5037Nippon Paint

Product specificatie overzicht
Pendant Light
Roofing: Translucent Stretch Ceiling, UV Soft Film
Interior lighting
Facade cladding: Anodized Brass Metal
LED Black Mini Cyinder Head
Matte Paint finish, Ash Grey 5037

By Experimental Store

Spacemen als Interieurarchitecten

As more retailers are abandoning the traditional brick mortar stores in favor of online shops, e-commerce brands on the other hand have breaking that trend by adding physical stores to their virtual offerings.

photo_credit Min Chen Xuan
Min Chen Xuan

This experiential space that was to be part retail and part art exhibition and with the eccentric nature of the brand’s merchandizing strategy, the physicalstore could be displaying menswear today and be completely swapped out to display pop art or an army of Bearbrick figures the very next day.

photo_credit Min Chen Xuan
Min Chen Xuan

Based on the label’s constant changing and shifting, Spacemen translated that characteristicsinto a 3-dimensional composition of fragmented materials, space, and reflections. A playful exploration of forms and contrasting textures.

photo_credit Min Chen Xuan
Min Chen Xuan

The 800sqm was divided into a number of different spaces that transitioned into one another where customers could explore themselves. The first half of the store is anchored by a series of fragmented forms that wrap columns that have been stripped down bare revealing the red horizontal steel structural braces. Everything within these forms are designed to contrast starkly with its surroundings. Mirrors line the exterior of these display alcoves and are by design to camouflage the forms as they reflect the surroundings. The marble flooring is made up of 6 kinds of stone with barrisol fabric stretching across triangular the ceiling. The combination of materiality, light and reflections, all align to bring emphasis to the products on display within the alcoves.

photo_credit Min Chen Xuan
Min Chen Xuan

The raw grey epoxy flooring transitions into a white portal as we make our way towards the second half of the store which comprises of off white terrazzo flooring with brass inserts, an open ceiling with a continuous linear aluminum grid, walls coated with textured grey plaster, and grey curtains adds a softer touch to the raw material palette of the space.

photo_credit Min Chen Xuan
Min Chen Xuan

As the space also catered for product launches and small fashion shows, we utilized the back of the store to create an installation with over 600 recycled shipping pallets that can be turned into a multi-tiered seating and display area. Due to the need for a degree of flexibility, the pallets can be moved and re-stacked again according to the requirements of the event.

photo_credit Min Chen Xuan
Min Chen Xuan

Two brass boxes were inserted in the first and the second half of the store and inside housed the fitting rooms. Each room is befitted with its own signature fluorescent light installation for social media savvy customers to take a quick snap of themselves in the brand’s latest avant-garde gear.

photo_credit Min Chen Xuan
Min Chen Xuan
photo_credit Min Chen Xuan
Min Chen Xuan
photo_credit Min Chen Xuan
Min Chen Xuan
photo_credit Min Chen Xuan
Min Chen Xuan
Caption
Caption
Caption

Material Used :
1. Facade cladding: Anodized Brass Metal, Custom-made, SWJSW Metal 
2. Roofing: Translucent Stretch Ceiling, UV Soft Film, Barisol

3. Flooring:   
Terrazzo Tiles, Custom Grey, Doer Technology 
Concrete flooring, Custom Grey, TWH Conctruction

4. Wall:
Textured Stucco, Custom Grey, TWH Construction 
Matte Paint finish, Ash Grey 5037, NIPPON
Curtain Drapery, Grey 5A, XDR Larbene

5. Interior lighting:  
Track lighting, Lightolier LED Black Mini Cyinder Head, Phillips
LED Strip Light, Hue White Color Ambience Lightstrip, Philips
Pendant Light, String Lights Round, Flos

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Project Credits
Interieurarchitecten
Producten die in dit project zijn toegepast
Double Bay
volgend project

Double Bay

Particuliere woningen
Sydney NSW, Australia - Gerealiseerd over 2017
Bekijk project