Product specificatie overzicht

ElementBedrijf Product Name
HandlesHäfele
LEVER HANDLES RP-104
CementQUICKCOAT
SKIMCOAT CP015/L
Pendant Ceiling LightsA.F. Lighting House
FurnitureSesia
Teak WoodWoodDen

Product specificatie overzicht
Handles
LEVER HANDLES RP-104 by Häfele
Cement
SKIMCOAT CP015/L by QUICKCOAT
Pendant Ceiling Lights
Furniture
by Sesia
Teak Wood
by WoodDen

Sesia Showroom

ASWA (Architectural Studio of Work - Aholic) als Architecten

A new showroom for the Thai-furniture brand with an interior facade inspired by the iconic bookshelf from the brand by ASWA (Architectural Studio of Work - Ahoiic)

photo_credit ©ASWA
©ASWA

ASWA has designed a new showroom for Sesia, a Thai-furniture brand, inside the shopping mall in the center of Bangkok. The concept of an interior facade inspired by the iconic bookshelf from its brand was applied along the whole length of the showroom tends to grab people’s attention from far away. The impressive technical detail of the book-shelf facade allows the pedestrian to touch and understand the beauty of their product while the view from interior space, the facade works as a backdrop to offer the blur-effect to the traffic outside of pedestrians and allows customers to focus on their products inside the showroom.

photo_credit ©ASWA
©ASWA

Another essential element of the showroom is curved-rail curtains that separate the space and work well with the interior facade to create a living-like home space. These off-white semi-transparent curtains allow its staff and customers to reform an exhibition space by themselves. It is a gallery of passion for design and craftsmanship, and intend to exhibit arts by projection mapping in the future on the curtains’ surface as a canvas like a gallery space.

photo_credit ©ASWA
©ASWA

The office of the showroom was raised from the showroom around 50 centimeters, together with a semi-formal business meeting area with the island for a material showcase for customers to review where the studio decided to provide a clear view towards the entrance.

photo_credit ©ASWA
©ASWA

As the material compatibility of this showroom is wood, polished concrete, and steel along with off-white curtain as the materials’ truth to magnify the furniture inside the showroom. This project is a translation of the brand identity into an architectural language to identify brand identity over and over.

photo_credit ©ASWA
©ASWA
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