Nokken and BIG unveil groundbreaking adaptable Softshell structure: a game-changer for luxury hospitality and sustainable living.
Nokken, a pioneer in adaptable architectural solutions, announces the launch of the “Nokken X BIG Softshell”, a semi-permanent structure designed to meet the evolving needs of the hospitality and residential markets.
Created in collaboration with world-renowned architects BIG (Bjarke Ingels Group), the Softshell is set to redefine the future of sustainable, experience-led accommodations. Combining architectural elegance with practical versatility, it offers a visually stunning and environmentally responsible alternative for eco-resorts, glamping sites and boutique hotels.
Responding to a new era of hospitality and living
With global hospitality trends shifting towards eco-friendly, experiential travel, the Nokken X BIG Softshell launches at a pivotal moment. Post-pandemic, travellers are increasingly seeking unique, immersive stays that connect them to nature without compromising comfort or luxury. The Softshell challenges the conventional offerings in the tent and yurt market, elevating the concept of mobile accommodation with a structure that combines architectural finesse and environmental sensitivity.
Nathan Aylott, Creative Director of Nokken, explains: “The Nokken X BIG Softshell is a response to the growing demand for adaptable, low-impact structures that harmonise with their surroundings. In collaboration with BIG, we’ve created a structure that offers both design elegance and the flexibility to adapt to various environments, be it a forest retreat, desert lodge, or even a pop-up venue for seasonal events. It’s more than just a structure—it’s a way to elevate the guest experience while prioritising sustainability.”
Redefining flexibility and sustainability in design
The Softshell stands out in the market of semi-permanent structures due to its innovative combination of lightweight timber framing and a recyclable canvas made in Spain. This approach allows the structure to be easily transported and assembled in remote locations while providing the stability and aesthetic appeal of a permanent building. The use of eco-friendly materials, sourced with sustainability in mind, ensures the Softshell leaves a minimal ecological footprint, aligning with the increased focus on sustainable tourism.
BIG brought a uniquely holistic approach to the design, integrating insights from architecture, landscape, product design and engineering to meet the complex challenges of modern hospitality design. Their expertise in sustainable design has ensured that the Softshell not only meets high aesthetic standards but also functions as a responsible, low-impact structure. Finn Nørkjær, Partner at BIG, adds: “We wanted to create something that transcends the typical idea of temporary architecture. The Softshell challenges the boundaries of mobility and permanence, offering a structure that is not only functional but also enhances the environment in which it’s placed. It’s a step towards how we can build more sustainably while delivering memorable experiences.”
Perfectly positioned for the glamping and eco-resort market
As experiential travel continues to rise, hospitality providers are seeking distinctive ways to offer luxury experiences in remote natural settings. The Softshell’s modular, customisable design makes it a perfect fit for glamping, eco-resorts, and boutique hotels aiming to differentiate themselves. Its flexibility allows operators to adapt the structure for various climates and terrains, from lush forested areas to desert landscapes, providing guests with a unique, immersive stay that remains environmentally friendly.
“With the Softshell, we’re offering the hospitality industry something that stands apart from traditional tented structures,” explains Nokken co-founder, James Van Tromp. “It merges the design sophistication of permanent architecture with the flexibility of a temporary solution, catering to guests who want to be immersed in nature, but with the design aesthetic and level of comfort they would expect in a luxury hotel.”
Expanding possibilities in residential use and remote work
Beyond the hospitality market, the Softshell also addresses emerging trends in flexible, remote working environments. Homeowners seeking a multi-functional space—whether as a garden studio, guest accommodation, or personal retreat—will appreciate the Softshell’s customisation options and modular design. As remote working becomes more prevalent, the Softshell presents an opportunity for individuals to create unique, adaptable workspaces that blend seamlessly into their outdoor environments.
The Softshell’s adaptability opens up a world of possibilities,” says Aylott. “Whether incorporating renewable energy solutions, integrating smart amenities, or adjusting layouts to suit different settings, it’s a refined, sustainable option for anyone looking to create immersive, nature-inspired spaces with all the comforts of a high-end stay. From eco-resorts to private retreats, the Softshell brings a new level of sophistication to the traditional tented experience.”
Sustainability at its core
With sustainability now a central focus in hospitality, the Softshell’s low environmental impact is one of its key differentiators. Constructed from natural, recyclable materials and designed for minimal site disturbance, the Softshell can be disassembled and relocated without leaving a lasting imprint on the environment. This makes it a highly appealing option for eco-conscious hospitality providers looking to offer luxury accommodations while preserving natural landscapes.
Nokken’s approach to sustainability ensures that the Softshell contributes to a more eco-friendly tourism model, reducing the need for permanent infrastructure in sensitive natural areas while offering guests a memorable, responsible way to connect with nature.
A future of innovation in adaptable architecture
The launch of the Softshell marks the beginning of an exciting chapter in Nokken’s Adaptable Architecture Range. Building on the success of this collaboration with BIG, Nokken is already exploring new materials and technologies for future structures that will further push the boundaries of portability, customisation, and sustainability. The Softshell is just the start of Nokken’s ongoing mission to redefine ‘retreat hospitality’ for a world where flexibility and sustainability are paramount.
“We’re just getting started,” says Aylott. “As the demand for flexible, sustainable spaces grows, we’ll continue to innovate and provide both the hospitality industry and homeowners with adaptable solutions that meet the evolving needs of modern living.”
