Cracked Cement runway

by Chemetal

Cracked Cement, a new laminate design from InteriorArts, covered the walls and floors at Mercedes Benz Fashion Week, where more than 300 sheets of the laminate were dramatically featured in the “Pavillion” area at New York’s Lincoln Center. Cracked Cement was the backdrop for over 20 runway shows th

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Specifications

General

Product Name
Cracked Cement runway
Manufacturer
Chemetal

Product Type

Floor covering
Other - Floor coverings

Cracked Cement, a new laminate design from InteriorArts, covered the walls and floors at Mercedes Benz Fashion Week, where more than 300 sheets of the laminate were dramatically featured in the “Pavillion” area at New York’s Lincoln Center. Cracked Cement was the backdrop for over 20 runway shows this February during Fashion Week, where designers presented their fall 2014 Collections.


Introduced last fall, #2005 Cracked Cement is one of 4 new designs from InteriorArts. It’s an industrial appearance – a gently textured cement wall - with the installation ease of a laminate.


“Cracked Cement is a trending laminate look right now,” says Geoff Schaefer, Creative Director and President at Chemetal / Treefrog/ InteriorArts, “It's an immersive design and a neutral palette, off whites and greys, that lends itself to being an extremely functional background for many colors. It was a cool andvery smart choice for all the designs of Fashion Week.”


Cracked Cement was presented to Kadan Productions (kadaninc.com), designers of the Pavilion area at Mercedes Benz Fashion Week. Kadan, along with Mercedes Benz Fashion Week, chose #2005 Cracked Cement as the surfacing material for the Pavilion area. The Pavillion was one of several areas made available to fashion brands and designers to stage runway shows. #2005 Cracked Cement was installed as both flooring and wall covering in this common space.


InteriorArts is a new laminate collection, launched at NeoCon in 2012 by Chemetal and Treefrog Veneer, two specialty laminate brands known for excellent products and great customer service. InteriorArts isn't just another laminate; it's a curated collection of 78 textured and popular wood looks and unique designs available through the company’s national distributor network.

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