Archello Awards · Winners Announced
Archello Awards 2024 · Winners Announced
Archello Awards 2024
Winners Announced
Product Name
Level Wall Shelf
Designer
Roger Moline
Manufactured
Spain
Storage and shelving
Shelves

Inspiration


Referrals Level, is born from a clear reference in the world of hydraulic engineering; communicating vessels. These are a series of vessels containing a homogeneous liquid. Thanks to the communication between vessels, the fluid moves until reaching an equilibrium level, irrespective of the inclination or orientation of the glasses.


Concept Through this idea of relationship between categories grew the idea of a bookshelf with a similar principle. The shelf is divided in two parts enabling communication between these. So that the product becomes a mutable object. This adapts and changes its shape depending on the content in it. By putting books in a category, that becomes bigger allowing to store more books.


Through this function, the product allows us to use different sections as comparators. We know, for example, who reads more books. Or what kind of books are the ones that you read more as it always displays the amount of books in each.


Product Level is divided into two parts. The first are the pivots, they allow a proper grip on any kind of wall and also articulate the movement of the fabric. These parts are composed of a shaft with bearings which allow rotation of the cylinder which supports the fabric. And second, canvas acrylic, which thanks to its stiffness can hold any kind of books.


Goals Behind the product lies a message that comes once the user has used the shelf. Through its function, the object aims to bring users to the three main socializing agents; individuals, institutions and information.


When someone uses the shelf to see who reads more books, it creates a relationship between people who, even in person or not, becomes a link between individuals. Something similar happens when splitting our books by type or theme. The shelf reveals the institution that we're closer. And, always, refers to information because it represents an indication of the level of information consumed. This project is a view of one of the characteristics of a designed product. The people arrivesto society through objects, through everything that surrounds us. Maybe it will be essential to consider and think about, not how they are, but on how things should be.


While we criticize and we question the codes of conduct of the people, the economic system etc.. Should not we rethink the way we conceive objects?


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