Masquespacio redesigns the brand and collection of RACO
Masquespacio just finished its last strategic brand and product redesign for RACO, a Barcelona decorative lighting brand with 30 years of exist-ence.
For this project of rebranding and product redesign RACO contacted Masquespacio with the aim to make their clients fall in love with them again through a new actual product line that mixes trendy products with authentic author designs. Thereby Masquespacio in first case realized a market study with the purpose of redesigning RACO’s existing products with new materials, textures and colours. A total of 4 products were re-invented and presented in a campaign that seeks to represent each product in real environments with a touch of fantasy and a completely different style. The more colourful style form the creative consultancy is recognizable, but also a more romantic aesthetic and contemporary set-ups, perfect for the Spanish lighting brand’s most modern lamps.
Regarding the rebranding of the identity it has been the aim to showcase the fusion between a contemporary aesthetic and craftsmanship as a relevant value of RACO’s production. The graphic image thereby is cre-ated from the different components of a lamp, that at the same time are used continuously for the several brand applications.
Last but not least, RACO will incorporate new models from external de-signers during the next months, including a completely new design from Masquespacio that will be launched this month.