DA A introduces at the Salone del Mobile 2018 the news of its collection, with a preview signed by Marc Sadler.
The chair Rock is a complex construction for both, Indoor and Outdoor reflecting the meeting point of diverse techniques of metal manufacturing.
Initially Da a launched a cultural challenge in order to offer an alternative way to the serial production of pieces of furniture in Italy - today, the idea of hybridity is Daa´s spirit; it isn´t anymore an emotive approach, but, rather, it has become a method of design which inspires designer´s creativity and evokes the spectator´s attention.
It is about mechanical and artisanal engineering, functionality and artistic research, phantasy and technological innovation.
Within the field of the most extreme contaminations, Daa is one of the main actors of the week of Design in Milan, from the 17th to the 22nd of April, debuting this year in the exhibition complex Rho Fier.
In the most creative freedom a wide experience takes place: the Designers are invited to create furniture with the usage of those instruments applied for the production of metal buckets, arms and frameworks of earthmoving machines. These pieces form a unique collection, which in part this year is signed by Marc Sadler; for example the chair Rock.
Inspired by a Post-industrial image, the chair Rock is made of treated aluminium so to be perfect for either Indoor or Outdoor ambient: with three legs and a riveted framework, it is a complex construction defining a summary of diverse techniques of the metal manufacturing.
Thought for being piled, Rock is available as well without armrests. For its personalized ´look´, Rock is certainly not an unnoticed piece of furniture. The painted variation is available unicolor or in two colours, so to emphasize the chromatic contrast of the assembled components.
The name Rock in fact stresses the bold spirit of the design that does not reflect any frame of mind!